CREATIVE/DIRECTION/DESIGN
Brand Identity / Package Design
It all comes back to that story. Eric and Lisa Jensen had just started farming Booker Vineyard back in 2005 or so. And the esteemed father of Paso Robles cult cabernet, Stephan Asseo of L’Aventure Winery nextdoor, came to be a good friend and mentor. He would call up the winery and say, in his distinctive accent, “Eric... it’s Stephan! Your favorite neighbor!”
“Of course I know it’s you, Stephan. You’re the only French guy I know!”
This wine is an homage to the neighbors who made it possible.
On the artwork /
There is a comfort in the tactile nature of the tin can telephone. It suggests an immediacy. A requirement for tangible proximity. You can’t very well call up your friend on a tin can if you’re not pretty close by. And with the all-too-easy access to so-called relationships over text message and Snapchat and Instagram et al., our culture permeates with collective longing for a connection more intimate.
Who’s house do you want to show up at, on a momentary whim, to share an evening and maybe a great bottle of wine? Your favorite neighbor? How many of those do we really have, anyway?
We know who they are. And they’re pretty remarkable.
/ Art Direction / Design / Print Production Management